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Criteria
Judges will award points for:
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creative marketing
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definition of objectives
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target market acceptance
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thematic relationships among advertising materials for a multi-media
campaign (e.g. newspaper, radio, magazine, TV, direct mail, website,
video, outdoor displays, etc.).
Requirements
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Completed Entry Form. On-line Entry Form and Project Statement
or
click here to print the .pdf
Entry Form to include with your complete submission.
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Project Statement – In no more than 150
words, describe the project and explain how it meets the criteria
listed above (bullet form is recommended).
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CD or DVD with
six digital images representative of the total campaign.
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One 20” x 30” black mount board
displaying copy(ies) of newspaper ad(s), magazine ad(s), direct mail,
collateral newsletter, etc., with applicable tear sheets in envelope
attached to the back of the board.
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One 8”x10” colour photo
print.
Optional:
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Audiocassette, CD
or DVD recording of radio commercial labelled with project name, company name and
category number, with proof of performance
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Video tape, CD or DVD of television commercial labelled
with project name, company name and category number, with proof of
performance
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Printout of website home
page
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Estimated cost of
campaign
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