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Criteria
Judges will award points for:
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Creative marketing
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Definition of objectives
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Target market acceptance
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Common theme among advertising materials for a
multi-media campaign
(e.g. newspaper, radio, magazine, TV, direct mail, website, video, outdoor
displays, etc.)
The
estimated cost of campaign must be
identified on entry form.
Requirements
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Completed Entry Form. On-line Entry Form and Project Statement
or
click here to print the .pdf
Entry Form to include with your complete submission.
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Project Statement – In 200
words or less, describe the project and explain how it meets the criteria
listed above (bullet form is recommended).
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CD, DVD or USB flash drive with six digital images
representative of the total campaign.
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One 20” x
30” black mount board displaying copy(ies) of newspaper ad(s), magazine
ad(s), direct mail, collateral newsletter, etc., with applicable tear
sheets in envelope attached to the back of the board.
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One 8”x10” colour photo print.
Optional:
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CD, DVD or USB flash drive recording of radio commercial labelled with
project name, company name and category number, with proof of
performance
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CD, DVD or USB flash drive of television commercial labelled with
project name, company name and category number, with proof of
performance
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Printout of website home page
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