32. Best Overall Marketing Campaign

Criteria
Judges will award points for:

  • Creative marketing

  • Definition of objectives

  • Target market acceptance

  • Common theme among advertising materials for a multi-media campaign
    (e.g. newspaper, radio, magazine, TV, direct mail, website, video, outdoor displays, etc.)

The estimated cost of campaign must be identified on entry form.

Requirements

  1. Completed Entry Form. On-line Entry Form and Project Statement or click here to print the .pdf Entry Form to include with your complete submission.

  2. Project Statement – In 200 words or less, describe the project and explain how it meets the criteria listed above (bullet form is recommended). 

  3. CD, DVD or USB flash drive with six digital images representative of the total campaign.

  4. One 20” x 30” black mount board displaying copy(ies) of newspaper ad(s), magazine ad(s), direct mail, collateral newsletter, etc., with applicable tear sheets in envelope attached to the back of the board.

  5. One 8”x10” colour photo print.

    Optional:

    • CD, DVD or USB flash drive recording of radio commercial labelled with project name, company name and category number, with proof of performance
    • CD, DVD or USB flash drive of television commercial labelled with project name, company name and category number, with proof of performance
    • Printout of website home page

Details for Entry Preparation

Printable Entry Checklist

Printable Release
Form

Printable Photo Requirements


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